Market Rsearch, Insight, Analytics and Data Science professional

Experience Summary:
– Turning around Projects & P&L to deliver sustainable high growths.
– Built Trusted Advisor Relationship with Large & Mid-sized clients resulting in 2.6X growth in over past 5 years; with high CSAT and low team attritions in the last assignment as Kantar-North Head.

Thought Leadership and Influencing:
Led impactful client specific workshops socializing “Research Meta Learning” for Marketing & Strategy Planning
Brand Learning Workshops based on WPP’s BrandZ, TrustRx, CharacterZ & Client Custom Research
Creative Development Workshops based Pre-Testing & Up-steam creative development practices.
Session during client’s Marketing Strategy meets & Brand Planning events
Helped institutionalize Brand Equity Assessment, Creative Development & Media ROI assessment practices within clients marketing process/ SOPs

Subject Matter Expert on diverse Insights & Research Methodologies across diverse Client and Sectors
MR studies: “Shopper research”, “Customer Experience/ NPS studies”, “Pricing”, “Shopper analytic”, “Usage & Attitudes studies”, “Media ROI”, “Brand & Advertising Research”, “Demand Space Identification”, “Readership/Media studies”, “Market Sizing”, “Demand Estimation”, “Forecasting”, “New Product Development”, etc

Client types: Global organizations, Large, SMB, Micro, Industry Associations and Government

Sectors: Consumer Products, Retail/ eCommerce, Pharma-OTC, Durables, Automotive, Services, IT & B2B, Social issues like “Inclusion & diversity among corporates”, “CSR”, “Government Programmes” etc.